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Archives for March 3, 2008

Aloha, Barley & Hops Hawaiian Shirt

March 3, 2008 By Jay Brooks

A few months back I got an e-mail from a Canadian beer salesman, Dave Gardner, who works for Yukon Brewing in Whitehorse. He got my name from Don “Joe Sixpack” Russell, who suggested to him that I might like the new Hawaiian shirt he designed with his friend, and partner, Steve Lozar, who owns the Montana Brewing Heritage Museum. I currently have about thirty beer-themed Hawaiian shirts, enough that it’s become difficult to find new ones that are significantly different the the ones I already have in my wardrobe.

Gardner wanted to find a cool beer shirt to wear on sales calls and at beer events, but wasn’t able to find just the right look for what he wanted. So instead he made his own. His wife Erin did the art and they had the fabric made, which is being used to make several hundred shirts, most of which are already spoken for.

It’s a beautiful design in my opinion, and not at all gaudy (which some aloha shirts can be). It’s just a simple black background with a gray abstract hop flower and wheat or barley stalk. On top of that are green hop plants and tan wheat or barley designs. You’d only know for certain that it’s a beer shirt if you know the ingredients. For most of us it’s quite obvious, but for many non-beer people I imagine it just looks like nondescript tropical plants. I particularly like that aspect of the design, its relative subtlety.

There are apparently a few shirts left in most sizes, including larger sizes, available for a mere $30 plus shipping from Montana. If you’d like one of your own, call Total Screen Design in Montana at 406.883.9218 or Dave Gardner in Canada at 780.446.4856.

Me wearing my newest beer shirt at the Celebrator 20th Anniversary Party on February 17.

 

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Mapping the Beer World

March 3, 2008 By Jay Brooks

On the off chance that there’s someone in the universe who hasn’t discovered the wonderfully useful Beer Mapping Project, I’m picking it as my Website of the Month for March. And it’s not just because I’m an honorary Captain in the BMP Army (I keep wondering when my sword will arrive) nor is because the General, Jonathan Surratt, and his lovely wife Robin, are two of the nicest people I’ve met (yes, I’m coming to Great Taste of the Midwest … soon).

It’s really because Jonathan has taken what’s essentially a simple idea and done just a terrific job of making it incredibly useful. The Beer Mapping Project has taken Google’s offer of allowing free not-for-profit use of their Mapping API and created maps to beer destinations. I remember when he was just getting started and little by little new cities were being added, seemingly daily. Today there are maps in eleven countries around the world, all fifty U.S. states and dozens of cities, including our own San Francisco map. Each map includes breweries, brewpubs, beer bars, beer stores and homebrew shops. There are also reviews, a forum, a way to create your own beer trips, and much, much more. The Beer Mapping Project is without a doubt one of the killer apps of the online beer community.

This is my second pick for “Website of the Month,” which I started featuring on the right sidebar last month, because I get so many link requests, and because I have so many in my blogroll, I wanted to highlight the best ones I come across.

 

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A Real Blind Tasting

March 3, 2008 By Jay Brooks

It’s not perhaps the worst thing about being blind, but it would be problematic to figure out exactly what’s inside that can of beer you just picked up if you can’t read the label. According to the Inventor Spot, Kirin Brewing has solved this dilemma by putting braille on the top of their beer cans. The braille on the cans apparently spell out “alcohol” on some and “Kirin Beer” on others. But until more breweries take up the cause, all anyone will be able to distinguish is Kirin from everything else. And what if you prefer a bottle? Oh, well, it’s the thought that counts, right?
 

 

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