After the announcement of New Belgium cans, I e-mailed their P.R. person, Alicia, and they hadn’t yet gotten around to taking photos of the new cans yet. She just got the photo today and now we can all see what the new Fat Tire cans will look like.
By Jay Brooks
After the announcement of New Belgium cans, I e-mailed their P.R. person, Alicia, and they hadn’t yet gotten around to taking photos of the new cans yet. She just got the photo today and now we can all see what the new Fat Tire cans will look like.
By Jay Brooks
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Lagunitas Brewing of Petaluma, California, is a big exponent of local ingredients, though usually food. But now they’re trying to make a portion of the beer locally, too. Lagunitas has planted a 1/3 acre test plot in nearby Marshall, California, right on Tomales Bay. I’m not sure about the weather at that location — with fog and wind — but I certainly admire the effort. They’re planted two hop varieties, Emperor and Pathetique (really Nugget and Cascade, but Tony Magee renamed them since they’re not being grown in the Pacific Northwest — and apparently he’s a big fan of Beethoven). If all goes well, they plan on developing five acres at the same location. Obviously, this won’t meet all of their hop needs, but I think it’s great that brewers are looking to grow their own hops and take a greater ownership of what goes into their beer. Now if we can just pull out all those grapes and get hops growing again in Hopland.

The Lagunitas Hopfields.
UPDATE 4.18: The Marin I.J., my local paper, also did a nice story on the new Lagunitas hopfield, in which they quote yours truly.
