By Jay Brooks
Pacific Coast Brewing’s 20th annual holiday beer tasting will be held at the brewery in downtown Oakland on December 13, from Noon until 4:00 p.m. Tickets are $50. Call 510.836.2739 for reservations. If you’re planning on going, make your reservations to be there now, because it will sell out quickly.
12.13
Pacific Coast Brewing’s Tasting of Holiday Beers (20th annual)
Pacific Coast Brewing, 906 Washington Street, Oakland, California
510.836.2739 [ website ]
By Jay Brooks
There was an interesting item in BrandWeek last week, giving the results of a survey by YouGovPolimetrix about what brands consumers feel offer them the best value. Not surprisingly, overall the survey revealed that consumer perception is clearly affected by what they refer to as a “slumping economy.” The survey took place for the two months of September and October. YouGovPolimetrix chose these months on purpose, to see what the results would be like during an economic downturn. In general, “budget” brands like Wal-Mart and Old Navy ranked highest, while financial services companies were at the bottom of the list “reflecting the loss of consumer confidence in those brands.”
The Top 5 Brands With the Highest Consumer Perception Value
The Bottom 5 Brands With the Lowest Consumer Perception Value
Additionally, the survey found that over the past two months, value perception scores have increased for Microsoft, Starbucks, Verizon Wireless, Folgers, Bath and Body Works, but the scores decreased most for AIG, Wachovia, Washington Mutual, Foot Locker and Merrill Lynch.
BrandIndex also measured the brands with the best and worst value perception in 19 categories, and here are the results for beer:
The Top Beer Brands With the Highest Consumer Perception Value
The Bottom Beer Brands With the Lowest Consumer Perception Value
Okay, Sam Adams I get, but Corona? I’ve never felt particularly good about Corona … well, ever. A triumph of marketing, a disaster as a beer.
