Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5382: Bürgerbräu Gloria Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Bürgerbräu Gloria Bock, which was published around the 1950s. The poster was created for the Bürgerbräu Ludwigshafen, of Ludwigshafen am RheinGermany. The brewery was founded in 1861 by Georg Pschorr, Heinrich Wilhelm Lichtenberger, and Paul Franz Giulini. The text, “Für die Festtage,” translates as “For the Holidays.” The poster was created by German artist Franz Weiss.

Beer In Ads #5381: Geo. Winter Patriotic Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Geo. Winter Bock Beer, which was published before 1888. The poster was created for the George Winter Brewing Co. of New York, New York, and was located at 55th St. between 2nd & 3rd Avenues. The brewery was founded as Eckert & Winter’s Brewery in 1868, but became the George Winter Brewing in 1880. This poster for their Bock Beer was created by New York lithographer Louis Kraemer, and is a variation on a theme, this one leaning more patriotic.

Beer In Ads #5380: Oshkosh Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Oshkosh Bock Beer, which was published in 1935. The poster was created for the Oshkosh Brewing Co., which was founded in Oshkosh, Wisconsin, in 1894. The lithograph was produced by the R.H. Eichner & Co., Lith. & Pub. of Baltimore, Maryland. This design was originally created in 1891, and reused for many years.

Beer In Ads #5379: ’tis Grolsch Bokbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Grolsch Bock beer, which was published in Limburgs Dagblad October 12, 1978. Limburgs Dagblad was a daily regional Dutch newspaper published in Sittard from 1918 until its stopped publication on December 29, 2017. The ad includes the slogan for Grolsch, “Vakmanschap is meesterschap” (Craftsmanship is mastership). The text of the ad, “‘t Is Goed ‘t Is Echt,” which means “It is good, it is real.”

Beer In Ads #5378: Er Is Weer Bokbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is not for a specific Bock beer, but about Bock beer season more generally, which was created in December of 1950. The text, “Er is weer Bokbier,” translates as “Bock beer is back again.” This ad was created by Dutch graphic designer and illustrator Willem Teekens.

Beer In Ads #5377: Rieker’s Bock Schnitzel Bank

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for Rieker’s Bock Schnitzel Bank, which was created around 1910-15. This poster was for the F.A. Rieker Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1867 as Stroebel, Senn & Klink. Around ten years ago I went down a rabbit hole about Schnitzelbanks, a German drinking song that many, many breweries and other entities made posters celebrating. Despite a thorough search back then, new ones keep turning up, which is awesome, as far as I’m concerned.

Beer In Ads #5376: 3 Hoefijzers Bok Bier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for for 3 Hoefijzers Bok Bier, which was created in 1955. This one was created for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster was created by Dutch artist Jan Theodorus Giessen.

Beer In Ads #5375: Sandler Duplikator

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for for Sandler Duplikator, a Doppelbock, which was created around 1920. This one was created for Sandlerbräu, or the Kulmbacher Brewery, of Kulmbach, Bavaria, Germany, which was founded in 1831. The poster was printed by Willy Töpfer, but the artist is not known.

Beer In Ads #5374: Heineken’s Bockbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s artwork is for for Heineken’s Bockbier, which was created in 1933. This one was a draft for a poster created for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The work was created by prominent Dutch commercial artist and graphic designer André Vlaanderen.

Beer In Ads #5373: Berliner Kindl Weisser Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for for Berliner Kindl Weisser Bock, which was created in 1952. This one was created for the Berliner-Kindl-Schultheiss-Brauerei, of Berlin, Germany, which was founded in 1842. The ad is doing double duty, also advertising their Starkbier, as well. The poster was created by German artist Erich “E. G.” Henning.