Last week, Stevens Point Brewing of the eponymous town in Wisconsin, released their summer beer, Nude Beach Summer Wheat, with a label featuring nudists frolicking in the sand and surf, with beach accessories showing up in conveniently immodest places making the whole scene decidedly PG. And that might have been the end of it, were it not for the sudden and apparently unexpected support of the American Association for Nude Recreation.
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From the press release:
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According to a story in today’s Milwaukee Journal-Sentinel, the new seasonal beer “quickly drew attention from the nation’s nudists, said Carolyn Hawkins, spokeswoman for the American Association for Nude Recreation, a group that claims 47,000 members who enjoy sunbathing, swimming and other activities au naturel. The Kissimmee, Fla.-based group bills itself as ‘a trusted source for nudist information on such topics as what to expect at a nudist club, a nudist resort, or even from a skinny dipping experience. Our members have bombarded us with messages’ about Nude Beach, Hawkins said.”
So she got in touch with the brewery and inquired if they would be willing to provide beer for the group’s annual convention, which this year will be held in the nearby “Turtle Lake Resort in Union City, Mich., which is south of Battle Creek, from Aug. 11-17.” Steven Point Brewing agreed to give the AANR twenty-five cases in exchange for some advertisements in the newsletter and convention program. The group’s second choice was New Belgium’s Skinny Dip, but it’s not distributed in Michigan.
The Milwaukee Journal-Sentinel piece ends with:
Nude Beach will probably see a spike in sales thanks to the buzz among nudists, Hawkins predicted.
“The nudist organizations all stick together,” she said.
Martino welcomes the fans of his nude, uh, new beer.
“It’s a whole subculture that I didn’t know existed,” said Martino, whose company is probably best known for brewing Point Special Lager.
He had me going up to that point, but here’s how the brewery’s website describes the beer:
Point Nude Beach is the perfect summer pleasure. Available only during the warm months of summer, this lively and unfiltered wheat ale is well balanced using “au naturel” raw and red wheat, then delicately finished with Yakima hops. With a refreshing light flavor, Point Nude Beach is perfect while enjoying summer activities or just hanging out with friends. Clothing optional.
Introduced: 2008
Availability: May 1 - August 1
Suggested Pairings: Chicken, Pork, Summer Salads, SPF 30 and Swim Suit (optional.)
Sounds like their tongue was fully inserted in their cheek from the get-go. If they didn’t know it existed, how did they manage to depict it so well on the label? Anyway, false modestly aside it’s still pretty funny. especially that the nudists so quickly embraced it.
You can get a better look at the label on the six-pack carrier.
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Originally founded in Roanoke, Virginia in 1890, the Virginia Brewing Company went through some ups and downs, before finally closing in 1958. Except for its final years, when it was known as Mountain Brewing, it was always Virginia Brewing. It then lay dormant and the brand name unused until 1987, when the name was used again by a microbrewery in Virginia Beach
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According to a New York Times article from September 1988, the brewery was “a venture begun by Johnathan S. Miller, the deputy assistant for management and administration at the White House who resigned in May 1987 after it was reported that he had cashed some traveler’s checks for Oliver L. North.” There’s also a short review of the old place by a Chicago brewer, Jim Hodge. His review is mostly positive, his biggest complaint being the size of the place, which he describes as follows. “I would caution those wishing to follow in my footsteps that the bar at Virginia Brewing is tiny; it has a total of 6 seats and don’t be surprised if you have to stand while drinking there.” Although he also mentioned they served all their beer in frosted mugs. He reports they had six of their own beers on tap, of which he sampled a “kolsch, an IPA, an ESB, a smoked ale called ‘the Brown Bomber’, and their Halloween pumpkin ale.” The brewer may have been Wolfgang Roth, reportedly from Bavaria. That incarnation of Virginia Brewing appears to have lasted until 1992. |
Fast forward another sixteen years and a rumor that began two years ago is getting closer to reality. A press release recently indicated that a grand opening is imminent at the “ZeroPak complex in Winchester, Virginia. The celebration will feature craft beers, barbecue, and live music as the microbrewery welcomes the public to its new brewhall and event space.” They’ve also hired a brewer — always a good sign for a brewery — “John Hovermale, Jr., previously of Harpoon Brewery in Windsor, Vermont.” He’s also apparently a native of Winchester, which makes this job also a homecoming for Hovermale.
From the press release:
“I was intrigued by how this one town’s brewery was so much a part of the community and vice versa,” Hovermale says. “After returning from Europe I attended the Siebel Institute of Technology, where I studied brewing. After paying my dues working in the cellar of a brewery in Biloxi, I joined Harpoon. Now I’ve come full-circle, brewing beer in my hometown.”
It’s nice to see the new owners trying to tie the modern project to the historical brewery of the same name. There’s also some additional history at Rusty Cans, from their June 2006 newsletter.
The original brewery in Roanoke, date unknown.
Early labels from Virginia Brewing Co.
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A maddeningly sparse article in Denmark’s Copenhagen Post today reports that a thesis done by a graduate student at the University of Copenhagen seems to suggest that “[o]rganic beer production emits substantially more greenhouse gases than ordinary beer.” The study’s author, Jakob Majcher, compared CO2 emissions between conventional brewing and organic brewing and found that organic beer production produced 12% more. As far as I knew, the only difference between organic and non-organic beer was the ingredients used. I don’t know of any real differences in the “process” of brewing organic beer, so I’m somewhat stumped as to what might account for his findings. There’s almost no details about how he he did his study, just his declaration of the results, which is more than a little frustrating.
There is what looks to be a slightly more thorough, or at least longer, article at Information DK. Unfortunately, it’s in Danish and none of the popular web translators offer Danish. The only one I could find, InterTran, provides a translation that is almost unreadable. Hopefully, this will get picked up by English-language news outlets and we can figure out what’s really going on.
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Pyramid Brewing and Magic Hat announced today that they will merge, pursuant to a letter of intent. According to the terms of the agreement, Magic Hat will acquire Pyramid in an all-cash offer and then the two will merge.
From the press release:
The proposed transaction is subject to the negotiation and execution of a definitive merger agreement. The merger agreement will provide for a first-step tender offer for outstanding Pyramid shares by an acquisition entity wholly owned by Magic Hat, to be conditioned upon the acquisition of at least 66 2/3% of the outstanding shares of Pyramid. The tender offer, if consummated, will be followed by a merger of Magic Hat’s acquisition entity with and into Pyramid. The proposed transaction is also subject to the satisfactory completion of a due diligence review by Magic Hat of the business, financial and legal affairs of Pyramid, and receipt of necessary consents and approvals of regulatory agencies and third parties.
The closing of the proposed transaction, subject to the conditions referred to above, is anticipated to occur not later than August 31, 2008. The board of directors of Pyramid has approved the transactions contemplated by the Letter of Intent.
“The combination of these two well established, high profile craft breweries will be very complementary given our respective brand portfolios and the geographies in which we predominantly operate. Additionally, there will be a number of important benefits for Pyramid to be part of a private company versus continuing to operate as a stand alone public entity. This consolidation makes both good strategic and financial sense and is well timed, particularly as the beer industry’s competitive dynamics continue to intensify,” said Pyramid CEO Scott Barnum. “The Company will continue to have offices in Seattle, its historical home, and will seek opportunities to capitalize on the enhanced assets and capabilities of the new combined entity,” he added.
Martin Kelly, CEO of Magic Hat said, “We have a great deal of respect for Pyramid’s brand heritage, award-winning beers and its dedicated employees, and look forward to consummating this transaction, which provides both strategic and financial benefits both to Pyramid’s and Magic Hat’s stakeholders.”
Hmm, not sure what to make of this yet. I’m not generally a fan of small companies becoming bigger through merger, but who knows. There’s certainly no market overlap between the two, so perhaps it will beneficial for both. We’ll have to wait and see.
After initially posting this, an industry insider friend of mine opined offline that he knew that Alan Newman, the owner of Magic Hat, had been looking for a way to get his brands to the left coast. Pyramid has a excellent distribution network which would be very beneficial to Magic Hat in reaching stores shelves out here. Both brands do pretty well in their own markets and so perhaps there is a mutual benefit. As my friend put it, it’s “a real make-sense deal.”
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Tom Dalldorf, publisher of the Celebrator Beer News, is launching CBN Evening Brews, a weekly video show reporting on beer news. The format is similar to a television news show, with two anchors — Tom Dalldorf and Alison Cook — who take turns reporting the stories, which are culled from around the world. There’s also video interviews, stills and other material to enhance the stories. Toward the end of the over 15-minute show, Dalldorf does an editorial commentary about the drinking age. A new episode will be up on the Celebrator website each week.
CBN Evening Brews : April 14, 2008 from Celebrator Beer News on Vimeo.
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A California state legislator, Jim Beall, Jr. of San Jose, is proposing a bill that will raise the taxes on beer a staggering $1.80 per six-pack or 30-cents a bottle, which amounts to over a 1400% increase! In addition, the tax on draft beer would be an additional $90 per keg, almost doubling their cost. Yeah, that sounds reasonable. This is his first term in the state assembly so perhaps he’s trying to make a name for himself. Any bill of this type needs a two-thirds majority to pass (doubtful at best) and then also, “because it’s a constitutional amendment, it would have to be approved by voters.” I’d be surprised to see voters agree to have the price of beer raised by that much. But even so, it’s worth looking at the propaganda behind Beall’s rationale, as it seems to come directly from the neo-prohibtionist playbook.
Mike Fox Sr., from the San Jose beer distributor M.E. Fox, said “Beall’s heart is in the right place” because he’s “dedicated in areas of health.” That’s far more credit than I’m willing to give him. As Dan Gordon puts it, far more realistically, “[w]e would all be looking for jobs.” Beall is trying to raise money for our beleaguered state which has had serious budget problems for several years, but he’s forgetting that putting the beer industry out of business isn’t going to do the state any favors economically. The California brewing industry in 2007 directly contributed $10,952,775,208 to our economy and another $8,136,322,492 by suppliers plus $5,557,441,516 in induced impact. That’s a total of $24,646,539,216 that beer contributes to our state economy. You can see the breakdowns of these figures at Beer Serves America.
Before I get into the apparent reasons he’s proposing this nonsense, I want to point out that he’s not seeking to raise the tax on wine or spirits, just beer. So it’s hard to swallow his rationale when he says the following, which are taken from a report by NBC Channel 11, in the Bay Area, and also in the Contra Costa Times.
“The fallout from alcohol consumption costs Californians nearly $36 billion a year in increased health costs, crime, lost productivity and injuries from accidents and abuse,” Beall said. “It’s time for the beer industry to help us with the staggering burden it has helped to create.”
Even if I assume that “alcohol consumption” has created this budget problem (and not our politicians who mismanaged it), beer is not all alcohol and should not be the only one punished. And even if I assume beer is culpable, not all beer drinkers are. Most are responsible drinkers who drink in moderation. Why should everyone be punished with higher prices because a few people can’t handle addiction or other associated problems. Those problems may be real, but why should I pay for someone who can’t be responsible if I can manage to be? Punish the people who actually do cause the problem, don’t use a shotgun approach and punish the responsible and irresponsible alike. If we had universal health care like the rest of the civilized world, this wouldn’t even be an issue.
“Beer is the alcohol of choice for under-age drinkers,” Beall said. “Research tells us that kids who begin drinking before they are 15 are more prone to become alcoholics. They are also more susceptible to alcohol-related problems such as vehicle accidents and assaults later in life than people who wait until they are 21 or older to take their first drink.”
It’s the choice of underage drinkers because it’s more available. Beer outsells other alcoholic beverages by at least four to one, in some cases more than that. So it’s more an issue of what’s around more than anything else. Plus, when I was a kid many of my friend’s parents kept their more expensive booze locked up in a liquor cabinet making it much harder to get at, whereas beer was in the refrigerator. I doubt things have changed all that much, suggesting one more reason that beer is easier to find. Then there’s our refusal to educate our youth about alcohol, including the insulting fact that in many places parents are even forbidden to teach their own children about alcohol.
Beall also likens the beer tax to that of cigarettes, which is fairly high, saying. “The people who use alcohol should pay for part of the cost to society, just like we’ve accepted that concept with tobacco.” But not everyone who drinks costs society anything. In fact, the majority of people are moderate drinkers who do so responsibly. Problem drinkers who may exact a cost to society are a small minority of all drinkers. Beyond that, tobacco itself is a danger to a smoker’s health and to those he or she smokes around, it has been proven scientifically to be an unhealthy product. Beer, by contrast, has been shown to have many health benefits and the vast majority of beer drinkers therefore receive health benefits from their moderate alcohol consumption.
Beall said the money would “force those responsible for the problem to pay for it.”
This statement really galls me. I’m not responsible for the problem. Virtually everyone I know, whether in the beer industry or not, isn’t responsible for the problem. I’m no more responsible for another person’s inability to show restraint than a teetotaler. So why should I and all the other responsible drinkers be “forced to pay for it” as Beall so cavalierly says.
Beall claimed the tax could make beer harder for teens to obtain because of higher prices.
Beall’s office cited a National Academy of Science study on under-age drinking that recommended a raise in taxes on beer to curb consumption by teen-agers who, as a group, are highly price-conscious.
Bullshit. I, and every other adult, should have to pay more for beer because law enforcement can’t stop underage drinking? How is that in any way fair? Everyone should pay higher prices on the off chance that minors can’t afford it? That is so far off the deep end of reasonable logic that it’s stunning. I’m price conscious, too, but I guess I don’t count in Beall’s world view.
If he really cared about underage health, or about everyone paying their “fair share” of any damage they cause, then why isn’t he trying to tax McDonald’s, Burger King and the other fast food joints? Why isn’t he trying to raise the tax on Big Macs and Whoppers? They’re making our youth obese and unhealthy, exacting a terrible cost now and in a future where as obese adults, they’ll continue to be a burden on our dysfunctional healthcare system. I could go on and on like this. Soda is unhealthy for kids and adults alike, but schools put soda machines in cafeterias, hallways and even classrooms.
Beer corporations continue to rake in profits. The United States’ largest brewer, Anheuser-Busch, reported a net income of $2.1 billion in 2007, nearly 8 percent above the previous year; Molson Coors reported $507 million in revenue after taxes.
He’s talking here about three, maybe four corporations, only two of which actually brew beer in California. That leaves over 1400 breweries nationwide that are most definitely NOT raking in big profits. But apparently he’s willing to wage war against over 1400 small and medium-size businesses in order to impact three he doesn’t like.
Not to mention that this couldn’t come at a worse time for the brewing industry, when there is a shortage of key ingredients, notably hops and barley, and prices have skyrocketed over the last year. Most breweries already raised their prices around January, some of them significantly. But I’m willing to bet Beall already knows that. Kicking someone when they’re down, that’s a bully’s trick in my opinion.
He never says so, but all of Beall’s tortured arguments smack of anti-alcohol propaganda. Whether he’s somehow tied to the neo-prohibitionists, or merely been influenced by their rhetoric, is unclear. The biography on his campaign website offers no clues beyond his interest in the health care system. To me, all he’s done is show how unreasonable the self-righteous can be. He must really hate beer and the people who make, distribute and sell it, because how else to explain his proposal to put an entire industry out of business.
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Last year I did an annotated list of the Top 50 so I could see who moved up and down, who was new to the list and who dropped off. Four breweries dropped off the list and there are three new ones who weren’t on last year’s list. The reason that math doesn’t work out is because last year the combined breweries of Gambrinus were listed together but this year they were separated again, with two of them making the top fifty. So here is this year’s list again annotated with how they changed compared to last year.
The following breweries dropped off the list, meaning they were on the 2006 list but are not on the 2007 list of the Top 50 breweries.
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The Brewers Association just announced the top 50 breweries in the U.S. based on sales, by volume, for 2007, which is listed below here. For the first time, they’ve also released a list of the top 50 craft breweries based on the new definition adopted by the Brewers Association last year. Here is the new craft brewery list:
From the press release:
If you enjoyed this post or the Bulletin generally, please consider buying me a pintThe Brewers Association, which tabulates industry growth data, announced its annual list of the top fifty brewing companies. Released are both a Top 50 Craft Brewing Companies list and a list of the Top 50 Overall Brewing Companies. Statistics are based on sales in 2007.
“The majority of breweries in the U.S. are independent craft brewers who continue to push the envelope in flavor and diversity and who continue to set the pace for the beer category,” states Paul Gatza, Director of the
The Brewers Association has just announced the top 50 breweries in the U.S. based on sales, by volume, for 2007. Here is the new list:
From the press release:
If you enjoyed this post or the Bulletin generally, please consider buying me a pintTwenty-one states are represented in the top 50 brewing companies list, according to the Brewers Association. California hosts eight top breweries. Colorado and Oregon each host five, and Pennsylvania hosts four top producers. The remainder of the top 50 operate from Minnesota (3), New York (3), Wisconsin (3), Illinois (2), Massachusetts (2), Missouri (2), Vermont (2), and Washington (2). Alaska, Delaware, Georgia, Hawaii, Louisiana, Maine, Michigan, Ohio, and Texas each host one.
The award-winning Flosmoor Station Brewery in Flossmoor, Illinois will be introducing three of their beers, Station Master American Wheat Ale, Pullman Brown Ale, and I.P.A., in 22 oz. bottles. The
new bottles will be available beginning April 5.
From the press release:
Brewmaster Matt Van Wyk, and brewer Andrew Mason will be on hand to dole out their award winning beers. Station Master Wheat is an American Wheat Ale made with 45% wheat and a dab of honey malt for complexity and color and topped with Amarillo hops for a citrusy aroma. Pullman Brown is a rich, robust, chestnut-colored ale that uses eight malts, toasted oats, and a dollop of blackstrap molasses, for a smooth and creamy taste and texture. Pullman Brown is Flossmoor’s most award winning beer, garnering nine awards between the Great American Beer Festival and the World Beer Cup. I.P.A. is a rotating one-off that we brew to suit the season, the weather, or just our mood on that given day. We do it to enjoy the fun of brewing hoppy beers with recipes that are never the same twice, unless we want it to be!
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Iron Springs Pub & Brewery, Marin’s newest craft brewer, may also be its latest casualty. Their lease is up this August and despite trying to negotiate in good faith to exercise the first of two five-year extensions since last September, their landlords won’t budge on a 60% rent increase. On Monday, the landlords — two wealthy local brothers—rejected a final offer. Now the case is set to go to binding arbitration, but barring a miracle it doesn’t look good for Iron Springs remaining in their present location.
And that’s a damn shame. Not only do they make some terrific beers, but in less than four years Iron Springs Brewing has become the eighth highest revenue generator in the town of Fairfax, and number three in terms of giving back to the community financially. Maybe I don’t understand business very well, but we’re in a recession right now, the real estate market is in freefall, our economy is tanking. That doesn’t strike me as the right time to gouge someone with a 60% rent increase. I’m told that there have been other ways in which the landlords have not dealt fairly, withholding information or not being completely truthful about aspects of the property, and while I can’t corroborate those they seem entirely consistent with this type of short-sightedness. The Plaza where Iron Springs is located once boasted full occupancy, including a large Albertson’s grocery store across the street, all owned by the same family. The grocery store has been empty two years and other tenants are likewise now gone with several more on their last legs. It would appear greed is destroying an entire town.
If you live in northern California—or are planning a visit to the Bay Area—make sure you stop by Iron Springs and show your support this spring and early summer, before it’s too late.
The famed Iron Springs AmBREWlance, which may need saving itself one day soon.
You’ve probably already heard that come this October, Anheuser-Busch will launch yet another Budweiser line extension, Budweiser Ale, which will be available in 12 oz. bottles and three keg sizes. Whatever happened to their promise to shareholders to focus on the core brands? Anyway, they got label approval on St. Patrick’s Day and, according to the label, it will be 5.1% abv. The price point will reportedly be higher than regular Budweiser. They almost launched this beer (or at least a beer with the same name) just over ten years ago, but changed their minds at the eleventh hour.
So who is a Bud Ale aimed at? Just who does A-B think will be the customer for this product? According to an article in last Friday’s St. Louis Post-Dispatch, the target audience is “what A-B’s marketing department calls ‘experimenters’ — drinkers who bounce around among various beers such as Yuengling, Fat Tire, Hoegaarden and Budweiser.”
“They love beer, they just try a lot of different things,” said Dave Peacock, vice president of marketing at A-B’s domestic beer subsidiary. Although Peacock acknowledged that some craft beer enthusiasts won’t try a Bud-branded ale, the company expects that a sizable portion of the market will have no problem with the concept.
I don’t know who A-B’s marketing department is consulting with but most so-called experimenters I know wouldn’t ordinarily switch between so wide a range of products. Yuengling and Bud drinkers—to my way of thinking—tend to be more loyal to their respective brands. As craft beers go, Fat Tire is about as mainstream a beer as one could find and Hoegaarden, since getting the InBev treatment has itself become fairly mainstream for an import. My point is that these are hardly the brands that experimenters switch back and forth between. Even if they’re meant to just be representative, it’s still not the type of brands beer lovers “experiment” with.
To be honest, I’m not thrilled with term “experimenter,” either. In this context it feels condescending and makes it sound like we’re performing science experiments every time we crack open a beer. Most craft beer enthusiasts do like to sample the many different flavors that brewers come up with, or taste new versions of existing styles. That’s part of the better beer culture, trying new and different things. But when I’m out with friends and just enjoying an evening out, I don’t suddenly start drinking one, and only one kind or brand of beer. The reality, at least for myself (and I’m going to hazard a guess that I’m not alone on this), is that people simply don’t just want one kind of anything, not all the time.
Whenever people I meet discover that I’m involved in the beer business, invariably the question they can’t help but ask is “what’s your favorite beer?” This question just exhausts me—I hate answering it—but I put on my brave face and try to explain why I don’t have one, and why I never will. My wife insists that it’s an “opportunity” to educate someone and I suppose she’s right, but I can’t help but view it as someone asking me if I have a favorite child. I know they mean well, but just asking this question says more about them than they realize. That so many people think there is—or should be—just one favorite anything shows how notions of brand loyalty and marketing have worked their way into our thinking. Do people have a favorite food, one food they’d eat every single meal? Of course not, so how is this any different? That so many people find it a reasonable question to ask about beer tells me that not only do they expect that I will actually have one but also that they see nothing wrong with limiting oneself in the face of such diversity. Corporations whose marketing has created such ideas must be absolutely giddy with their success in planting this idea so deeply into our collective psyche.
There are, of course, dozens of very different beer styles and some are better with this food or that, are better during a particular season or weather, or might just be the right match for whatever else we’re doing or what mood we’re in. It’s as if A-B can’t get past their own self-imposed notion that beer is just one thing, the industrial light, nearly half rice lager version of a pilsner that they call beer. To anyone who’s moved beyond that narrow definition of what beer is, there are many different flavors and no earthly reason to stick to just one. That’s not experimentation, but a common sense approach to making beer a part of a diverse, healthy lifestyle that includes many different breads, cheese, wine and all manner of local and artisanal products.
In today’s world, the type of brand loyalty A-B used to enjoy is an anachronism. But creating brand loyalty through expensive advertising and marketing campaigns is what’s made and kept A-B on top. They outspend every other beer company by a wide margin. If you’re a large, old-style corporation you stick with what’s worked in the past, even if the world is changing around you. It would be quite interesting to see what would happen to their market share if their advertising wasn’t a ubiquitous part of our world.
So what will American Ale actually taste like? There’s no actual style known as American Ale, though there are American-style pale ales, amber ales, brown ales and others. I suspect it probably won’t be an all-malt beer, because that would make it too different from the flagship lager. If I had to guess, I’d say a version of a blonde (or golden) ale or perhaps a cream ale, since those are two of the lightest ale styles. To sell it widely, it’s also likely that any hop character will be greatly restrained, to say the least. That would also be consistent with the Budweiser brand.
So will “experimenters” try Budweiser American Ale? Marlene Coulis, A-B’s VP-consumer strategy and innovation, believes it will bring “new drinkers to the Budweiser brand family.” She adds. “We believe this will positively reflect on Budweiser,” she said. “It’ll help us reach a whole new set of consumers.” That sentiment somewhat contradicts Dave Peacock’s acknowledgment that “some craft beer enthusiasts won’t try a Bud-branded ale.” The “sizable portion of the market” that Peacock believes will be down with the concept don’t seem like they’ll be the “experimenters” that they’re targeting with this launch. More likely they’ll be the same consumers who already drink Budweiser. But if the new Bud Ale really is “a darker, richer beer than Budweiser lager,” as Coulis promises, will current Bud drinkers react positively to the beer having flavor?
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