December 30, 2006

CBO Job Update
by @ 8:50 am. Filed under News, Fun Stuff, Business, National, Promotions

About six weeks ago, Four Points Sheraton posted a job listing for CBO, Chief Beer Officer. I speculated at the time that it appeared to be more of a promotion than a legitimate job opening, but a fun one all the same. Travel Weekly (free subscription required) is reporting that to date over 5,000 CBO hopefuls from 31 countries on all of the inhabited continents have applied for the position. And people from all 50 states along with D.C. and Puerto Rico have filled out the application.

One curious statistic is that although only about 10% of the applicants have been female, a higher percentage of women got a perfect score on the beer knowledge quiz. What’s odd to me about that is that the quiz was so easy you’d have to be a block of wood not to ace it. I don’t mean to suggest only beer geeks would know the answers, I mean that absolutely anyone with a pulse and just a few synapses of thought should have no trouble getting every one right. The quiz answers are so telescoped that I’m mouth-droppingly amazed to learn that some people actually didn’t get a perfect score on it. But that aside, it still seems like a fun promotion. Who wouldn’t want that for a job title?

If you want to apply and see how easy the quiz is for yourself, there’s still time to apply online before the deadline ends on January 12, 2007.

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