Happy Earth Day everybody. This is the 39th annual celebration setting aside a day to reflect on the big blue marble that sustains us and makes every second of all our lives possible, including enjoying some wonderful beer, organic or otherwise. I did a feature earlier this year on Green Breweries called It Ain’t Easy Bein’ Green in All About Beer magazine. In addition to writing about organic beer, I packed as many stories of ways breweries are running their business in sustainable ways as would fit. But the reality is that in doing research for the article what I discovered is that the number of breweries and the numbers of ways that breweries voluntarily adopt green practices is, quite frankly, staggering. And as far as I can tell, most of them do so just because it’s the right thing to do. There are economic advantages for some sustainable decisions, but by and large they’re not necessarily the least expensive way to do things. I was really struck by this as so many places stepped up to tell me what they were doing, so many in fact that I couldn’t fit anywhere near what they told me in the article. So as Earth Day has me reflecting on this while enjoying a frosty beverage, I’m proud to be a part of one of the greenest industries around. It’s time to fire up the iPod and put on a favorite old song: The Most Beautiful World in the World, by Harry Nilsson. Please join me in drinking a toast to our Earth.
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