Last summer, Labatt USA moved its headquarters from Connecticut to Buffalo, New York. The Associated Press is reporting that Labatt USA has now added a buffalo to their beer label to reflect their new business location. “Labatt USA President Glen Walter hand-delivered a case of the newly labeled beer to Mayor Byron Brown Thursday. In exchange, Brown proclaimed Thursday ‘Labatt USA Day.’” I can’t find an image of the new label anywhere, but I’m curious to see what it looks like. Is it a blue buffalo?
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April 11th, 2008 at 8:33 am
Not quite, Jay. Labatt USA moved their hq from Connecticut to Buffalo. Labatt Breweries is still very much based in Canada.
April 12th, 2008 at 9:27 am
But upstate NY is absolutely soaked with this Canadian beer so it is still a good marketing move. You can’t pay for a tank of gas from Albany to the land of the sauced wing without tripping over mountains of cases of this Canuck macro-icon for about, what, three dollars a box. I think they also have the pouring rights at Buffalo Bills games…or are they already called the Toronto-Buffalo Bills now? Why any Canadian near the border would pay Canadian prices rather than crossing over to get their favorite brew is beyond me.
April 18th, 2008 at 5:09 am
Hi - I’m a public relations consultant for Labatt USA. The company added: Imported by Labatt USA, Buffalo, New York 14202 to its label…not a blue Buffalo. Labatt began the label changeover earlier this year on select product but the Labatt Blue and Labatt Blue Light “Buffalo, NY” labels are slowly rolling out to bar, restaurant, grocery and convenience stores throughout the coming months. Please email me if you have any questions. I’m at mpopp@mower.com. Thanks! Mary Beth