July 24, 2007

Sierra Nevada Bottles Anniversary Ale
by @ 8:10 am. Filed under News, Northern California, California, Press Release, New Release

For a long time now, if you wanted to try Sierra Nevada Brewing Co.’s anniversary ale, you had to drive to Chico and visit the brewery pub, because that was the only place it was available … until now. This year, Sierra Nevada will be offering the 27th Anniversary Ale in bottles. I’ve only been fortunate enough to be in Chico at the right time to try the beer one time, many years ago. It’s great that it will now be much more widely available.

From the press release:

For the first time in its 27-year history, Sierra Nevada Brewing Co. will release its Anniversary Ale in bottles. For years, this coveted beer has only been available in the brewery pub in Chico, California during the fall season when the company celebrates the anniversary of its founding in 1980.

“When we heard people had driven all the way from San Francisco last year to try some of this beer, and how disappointed they were when they couldn’t take some home, we figured it was time to make our Anniversary Ale available to everyone on a consistent basis,” said brewery founder and CEO Ken Grossman.

Despite the pent-up demand, the company has historically only been able to produce its Anniversary Ale intermittently. Yet that hasn’t stemmed interest from devout followers who eagerly anticipate anything new from Sierra Nevada, which has been one of the innovators of the craft brewing renaissance since its founding in 1980.

“Ever since we put out our 25th Anniversary Ale in 2005, the demand to make this an annual beer has increased,” said Sierra Grossman, the company’s brand manager and daughter of the founder. “Since we don’t offer growlers to-go at the brewery, people have been pretty frustrated over the years that they haven’t been able to take any Anniversary Ale home.”

The 2007 Anniversary Ale features prominent usage of Cascade hops– the signature hop used in Sierra Nevada’s most popular product, Pale Ale. It is an American Style IPA with a big, fragrant pine and citrus hop aroma balanced by the sweetness of two-row pale and caramel malt. It finishes with an additional Cascade dry-hopping creating a big hop aroma Sierra Nevada fans will look forward to.

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One Comment to “Sierra Nevada Bottles Anniversary Ale”

  1. JJGator Says:

    Sweetness.

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