If you’re like me, when you think of beer from Argentina you think of Quilmes. It’s been the best-selling brand for decades and since being acquired by InBev, has been imported to over a dozen countries, including the United States. But there are actually over forty breweries in Argentina.
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Another one of them, Patagonia, announced today they will be importing their beer into the U.S. through Aladdin Beverage. They already received label aproval and the first shipments should hit the docks of New York sometime in May.
From the press release:
Curious about that odd-looking label? I was, and here’s the answer. Patagonia’s logo is a stylized representation of the jaguar. Apparently, jaguars were common in Patagonia (roughly the southern third of South America) until the 19th century, when they were hunted to near extinction by European explorers and settlers. To the native population, jaguars were sacred as a symbol of power and in some circles even considered a god. They were often important in local religions and were also associated with Courage, fertility, intelligence and magic. The Jaguar is one of the four “big cats,” and the largest in the Western Hemisphere. The others include leopards, lions and tigers, oh my. 
The Patagonia Jaguar. |
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January 16th, 2008 at 7:03 pm
We have Patagonia in Ontario’s LCBO. Not anything to look forward to, I’m afraid.
January 17th, 2008 at 7:09 am
Actually, I don’t think this is the same Patagonia that we have in Ontario. The one up here is a 4.9% lager brewed by C.A.S.A. Isenbeck, and sold in clear bottles in an attempt to grab some of the Corona crowd:
http://www.lcbo.com/lcbo-ear/ProductResultsController?ITEM_NUMBER=611095
http://www.ratebeer.com/Beer/patagonia/46389/
Meanwhile, the one referred to here is supposed to be a 4.5% blonde ale - yet it is listed on RateBeer as Patagonia Amber Lager:
http://www.ratebeer.com/Beer/patagonia-amber-lager/61324/
And just to confuse matters even further - according to RateBeer, Patagonia is also used as a brand name for three export beers from Cerveceria Valdivia S.A. in Chile, and a brown ale from Argentina’s Cerveceria Artesanal El Bolson:
http://www.ratebeer.com/Beer/patagonia-bock/36400/
http://www.ratebeer.com/Beer/patagonia-lager/34122/
http://www.ratebeer.com/Beer/patagonia-pale-ale/36396/
http://www.ratebeer.com/Beer/el-bolson-patagonia-ale/19437/
January 17th, 2008 at 7:27 am
Greg, Wow, Herculean effort there, amigo (as they say south of the border). Yet another oddity is in the press release they mention that the beer is brewed in a brewery that was founded in 1884, and which they claim is the oldest Brewery in Argentina. So that undoubtedy means it’s a contract brew, especially since they don’t mention it by name. Quilmes was founded in 1888, so it isn’t them.
January 17th, 2008 at 7:52 am
No problem - the part of my brain that stores useless information (i.e. most of it) remembered that there was similar confusion back with Patagonia was first released in Canada - i.e. it was unclear if it was a new beer, or one of the ones already listed at RateBeer.
January 17th, 2008 at 4:45 pm
Excellent work, Greg. I still hope yours is better, Jay.