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Beer In Ads #5298: Löwenbräu Pale Bock Beer

July 22, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Löwenbräu Pale Bock Beer, which was published on July 22, 1964. This ad was for the Löwenbräu Brewery, of Munich, Germany, which was originally founded in 1383. It’s funny to me that in trying to position the brand as high-end, they state that it’s “the world’s most exclusive and expensive beer.” This ad ran in the Evening Standard, of London, England.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bavaria, Bock, England, Germany, History, London, Munich

Historic Potato Birthday: George Crum

July 22, 2026 By Jay Brooks 1 Comment

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Today is the date that George Crum died in 1914, and is the closest anyone knows about when he was born is July 1832, although some accounts say as early as 1822 and at least one more gives 1831. But he was born George Speck, but changed his name to “Crum” (July 1832-July 22, 1914). He worked several jobs before finding his true calling as a chef in upstate New York, most notably at Moon’s Lake House, which was located near Saratoga Springs, New York, and later at his own “Crum’s Place.” But his true fame came from the invention of the potato chip in 1853. There is some controversy about whether he is the true inventor, although there are other candidates, and some evidence that either way he may have been involved at some level, he remains the likeliest person to be credited with inventing the potato chip, which makes him a hero in my book.

Here’s a short account of his life from Ancestory.com:

When George W. Speck-Crum was born in July 1828 in Malta, New York, his father, Abraham, was 39 and his mother, Catherine, was 42. He had three sons and one daughter with Elizabeth J. He then married Hester Esther Bennett in 1860. He died on July 22, 1914, in his hometown, having lived a long life of 86 years, and was buried in Saratoga County, New York.

Nothing about his life seems particularly settled, not his birthday, where he was born, his exact ethnicity, or almost anything else, but here’s what Wikipedia claims:

George Speck (also called George Crum) was a man of mixed ancestry, including St. Regis (Akwesasne) Mohawk Indian, African-American, and possibly German. He worked as a hunter, guide, and cook in the Adirondacks, who became renowned for his culinary skills after being hired at Moon’s Lake House on Saratoga Lake, near Saratoga Springs, New York.

Speck’s specialities included wild game, especially venison and duck, and he often experimented in the kitchen. During the 1850s, while working at Moon’s Lake House in the midst of a dinner rush, Speck tried slicing the potatoes extra thin and dropping it into the deep hot fat of the frying pan. Thus was born the potato chip.

Biography

George Speck (also called George Crum) was born on July 15, 1824 (or 1825) [maybe, but possibly other years or dates] in Saratoga County in upstate New York. Some sources suggest that the family lived in Ballston Spa or Malta; others suggest they came from the Adirondacks. Depending upon the source, his father, Abraham, and mother Diana, were variously identified as African American, Oneida, Stockbridge, and/or Mohawk Indians. Some sources associate the family with the St. Regis (Akwesasne) Mohawk reservation that straddles the US/Canadian border. Speck and his sister Kate Wicks, like other Native American or mixed-race people of that era, were variously described as “Indian,” “Mulatto,” “Black,” or just “Colored,” depending on the snap judgement of the census taker.

Speck developed his culinary skills at Cary Moon’s Lake House on Saratoga Lake, noted as an expensive restaurant at a time when wealthy families from Manhattan and other areas were building summer “camps” in the area. Speck and his sister, Wicks, also cooked at the Sans Souci in Ballston Spa, alongside another St. Regis Mohawk Indian known for his skills as a guide and cook, Pete Francis. One of the regular customers at Moon’s was Commodore Cornelius Vanderbilt, who, although he savored the food, could never seem to remember Speck’s name. On one occasion, he called a waiter over to ask “Crum,” “How long before we shall eat?” Rather than take offense, Speck decided to embrace the nickname, figuring that, “A crumb is bigger than a speck.”

Wicks later recalled the invention of the potato chip as an accident: she had “chipped off a piece of the potato which, by the merest accident, fell into the pan of fat. She fished it out with a fork and set it down upon a plate beside her on the table.” Her brother tasted it, declared it good, and said, “We’ll have plenty of these.” In a 1932 interview with the Saratogian newspaper, her grandson, John Gilbert Freeman, asserted Wick’s role as the true inventor of the potato chip.

Speck, however, was the one who popularized the potato chip, first as a cook at Moon’s and then in his own place. By 1860, Speck had opened his own restaurant, called Crum’s, on Storey Hill in nearby Malta, New York. His cuisine was in high demand among Saratoga Springs’ tourists and elites: “His prices were…those of the fashionable New York restaurants, but his food and service were worth it…Everything possible was raised on his own small farm, and that, too, got his personal attention whenever he could arrange it.” According to popular accounts, he was said to include a basket of chips on every table. One contemporaneous source recalls that in his restaurant, Speck was unquestionably the man in charge: “His rules of procedure were his own. They were very strict, and being an Indian, he never departed from them. In the slang of the racecourse, he “played no favorites.” Guests were obliged to wait their turn, the millionaire as well as the wage-earner. Mr. Vanderbilt once was obliged to wait an hour and a half for a meal…With none but rich pleasure-seekers as his guests, Crum kept his tables laden with the best of everything, and for it all charged Delmonico prices.”

Potato Chip Legend

Recipes for frying potato slices were published in several cookbooks in the 19th century. In 1832, a recipe for fried potato “shavings” was included in a United States cookbook derived from an earlier English collection. William Kitchiner’s The Cook’s Oracle (1822), also included techniques for such a dish. Similarly, N.K.M. Lee’s cookbook, The Cook’s Own Book (1832), has a recipe that is very similar to Kitchiner’s.

The New York Tribune ran a feature article on “Crum’s: The Famous Eating House on Saratoga Lake” in December 1891, but, curiously, mentioned nothing about potato chips.[13] Neither did Crum’s commissioned biography, published in 1893, nor did one 1914 obituary in a local paper.[14] Another obituary states “Crum is said to have been the actual inventor of “Saratoga chips.””[15] When Wicks died in 1924, however, her obituary authoritatively identified her as follows: “A sister of George Crum, Mrs. Catherine Wicks, died at the age of 102, and was the cook at Moon’s Lake House. She first invented and fried the famous Saratoga Chips.”

Hugh Bradley’s 1940 history of Saratoga contains some information about Speck, based on local folklore as much as on any specific historical primary sources. Fox and Banner said that Bradley had cited an 1885 article in the Hotel Gazette about Speck and the potato chips. Bradley repeated several myths that appear in that article, including that “Crum was born in 1828, the son of Abe Speck, a mulatto jockey who had come from Kentucky to Saratoga Springs and married a Stockbridge Indian woman,” and that, “Crum also claimed to have considerable German and Spanish blood.”

Cary Moon, owner of Moon’s Lake House, rushed to claim credit for the invention, and began mass-producing the chips, first served in paper cones, then packaged in boxes. They soon became wildly popular: “It was at Moon’s that Clio first tasted the famous Saratoga chips, said to have originated there, and it was she who first scandalized spa society be strolling along Broadway and about the paddock at the race track crunching the crisp circlets out of a paper sack as though they were candy or peanuts. She made it the fashion, and soon you saw all Saratoga dipping into cornucopias filled with golden-brown paper-thin potatoes; a gathered crowd was likely to create a sound like a scuffling through dried autumn leaves.” Visitors to Saratoga Springs were advised to take the 10-mile journey around the lake to Moon’s if only for the chips: “the hobby of the Lake House is Fried Potatoes, and these they serve in good style. They are sold in papers like confectionary.”

A 1973 advertising campaign by the St. Regis Paper Company, which manufactured packaging for chips, featured an ad for Crum (Speck) and his story, published in the national magazines, Fortune and Time. During the late 1970s, the variant of the story featuring Vanderbilt became popular because of the interest in his wealth and name, and evidence suggests the source was an advertising agency for the Potato Chip/Snack Food Association.

A 1983 article in Western Folklore identifies potato chips as having originated in Saratoga Springs, New York, while critiquing the variants of popular stories. In all versions, the chips became popular and subsequently known as “Saratoga chips” or “potato crunches”.

The 21st-century Snopes website writes that Crum’s customer, if he existed, was more likely an obscure one. Vanderbilt was a regular customer at Moon’s Lake House and at Crum’s Malta restaurant, but there is no evidence that he played any role in inventing (or demanding) potato chips.

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Potato chips on a white background.

And here’s yet another story about the origin of the potato chip, written by Jean McGregor in the Saratogian in 1940:

The authentic story of Saratoga chips is at long last revealed by the great nephew of George (Speck) Crum, their originator, Albert J. Stewart, now an employee of Mrs. Webster Curran Moriarta of North Broadway, with whom he has been employed for 24 years. Stewart told the story to Mrs. Moriarta many times as I relate it here: “Aunt Kate Wicks” so called by her friends, had something* to do with their Invention—worked for her brother, Crum. She related the true circumstances to Stewart many times before her death in 1914 at 68 William St., where she resided. Crum was born in Malta, the son of Abram Speck, a mulatto jockey who came from Kentucky in the early days of Saratoga and married an Indian woman of the Stockbridge tribe. It is related that a wealthy dinner guest had one time Jokingly referred to the name Speck, as Crura, and thereupon Speck took over the name of Crum. George Crum was more Indianin appearance. His younger days were spent in the Adirondack^ and he became a mighty hunter and a successful fisherman. His services as a guide in the Adirondack* were much sought after. His companion in the forests was a Frenchman from whom he learned to cook. Shortly after the Frenchman’s death, Cnrn took up his abode near the south end of the lake and prepared to serve ducks. He became known throughout the country for his unique and wonderful skill In cooking game, fish and camp fire dishes generally. While he was employed as a cook at Moon’s Place, opened by Carey B. Moon in 1853 at the Southend of Saratoga Lake, on the Ramsdill Road, the incident occurred which led to the making of Saratoga Chips. “Aunt Kate Wicks” who worked with her brother, Crum, making pastry, had a pan of fat on the stove, while making crullers and was peeling potatoes at the same time. She chipped off a piece of potato which by the merest accident fell into the pan of fat. She fished it out with a fork and set it down upon a plate beside her on the table. Crum came into the kitchen. “What’s this?”, he asked, as he picked up the chip and tasted it “Hm, Hm, that’s good. How did you make it?” “Aunt Kate” described the accident. “That’s a good accident,” said Crum. “We’ll have plenty of these.” HE TREED them out. Demand for them grew like wild fire and he sold them at 15 and ten cents a bag. Thus the Saratoga Chip came into existence. Other makes appeared on the market as time passed. For a long period of years, few prominent men in the world of finance, politics, art, the drama or sports, failed to eat one of Crum’s famous dinners.

The late Cornelius E. Durkee, who died at the age of 96, entertained many guests at Moon’s and was familiar with its history, related this interesting story of Crum’s genius as a cook for me one day while he was compiling his reminiscences: “William H. Vanderbilt, father of Governor William H. Vanderbilt of Rhode Island, a prominent visitor here in those days, was extremely fond of canvasback ducks, but could not get them cooked properly in the village. “He sent a couple to Crum to see what he could do with them. “Crum had never seen a canvasback but having boasted that he could cook anything, willingly undertook to prepare these. “I KEPT THEM over the coals 19 minutes.” Crum told Mr. Durkee, “the blood following the knife and sent them to the table hot. Mr. Vanderbilt said he had never eaten anything like them in his life”Mr. Vanderbilt,” continued Mr. Durkee, “was so pleased he sent Mr. Crum many customers. He prospered in the business. He kept his tables laden with the best of everything and did not neglect to charge Delmonico prices.” “His rules of procedure were his own. Guests were obliged to wait their turn, the millionaire as well as the wage earner. Mr. Vanderbilt was once obliged to wait an hour for a meal and Jay Gould and his party, also visitors here in the early days when this resort was the capital of fashionables of the country, waited as long another time. CRUM LEFT the kitchen to apologize to Mr. Gould, who told him he understood the rules of the establishment and would wait willingly another hour. Judge Hilton and a party of friends were turned away one day. “I can’t wait on you,” said Crum, directing them to a rival house for dinner. “George,” said Mr. Hilton, “you must wait on us if we have to remain in the front yard for two hours.” Mr. Durkee recalled for me that, among those who enjoyed Crum’s cooking and his potato chips were Presidents Chester A. Arthur and Grover Cleveland, and Governors Horatio Seymour, Alonzo B. Cornell, David P. Hill, Roswell P. Flower and such financiers as Vanderbilt, Pierre Lorillard, Berry Wall, William R. Travers, William M. Tweed and E. T. Stokes. Crum died in 1914. His brother, Abraham (Speck) Crum dug out an old Indian canoe for Jonathan Ramsdill of Saratoga Lake which is still on exhibit in the State Museum in Albany as one of the finest examples of Indian canoes and Indian days at Saratoga Lake, rich in Indian lore.

And Original Saratoga Chips in New York, also has their version of the story on their website. And The Great Idea Finder also has some info on Crum.

His own restaurant, Crum’s Place, was located at 793 Malta Avenue in Ballston Spa, New York. Today, a marker can be seen by the spot where it stood from 1860-1890.

sign-crum

Filed Under: Birthdays, Food & Beer, Just For Fun, Related Pleasures Tagged With: Comfort Food, Food, History, New York, Potatoes

Beer Birthday: Travis Smith

July 22, 2026 By Jay Brooks 6 Comments

Today is the 47th birthday of Travis Smith, who was a co-founder of Societe Brewing Co. in San Diego. Before that, Travis brewed at Russian River Brewing for a number of years, before moving south, where he brewed at both The Bruery and the La Jolla Brewhouse. His brewery quickly became one of the destination spots in San Diego, and his beers are especially tasty, standing out in the area surrounded by numerous great breweries. More recently, Travis left Societe and is currently the brewmaster at the Lazy G Brewhouse in Prescott, Arizona.  Join me in wishing Travis a very happy birthday.

Travis “MacGyver” Smith showing off the cork gun he made with spare brewing parts lying around the Russian River brewpub. It shot a beer cork a pretty fair distance and would pierce cardboard at 100 feet.

Patrick Rue & Travis Smith, from The Bruery
Travis with Patrick Rue, from The Bruery, at GABF in 2009.


Agostino Arioli, from Birrificio Italiano in northern Italy, with Vinnie Cilurzo and Travis, at Russian River Brewing in 2008 working on a fun collaboration beer, La Fleuette.
Travis behind the handmade redwood bar at Societe a few days before they opened.

Filed Under: Birthdays, Just For Fun Tagged With: California, San Diego

Beer Birthday: Steve Grossman

July 22, 2026 By Jay Brooks 5 Comments

sierra-nevada
Today is the 73rd birthday of Steve Grossman, a former Beer Ambassador at Sierra Nevada, and co-founder Ken Grossman’s older brother. “Steve grew up in Southern California, where he and his younger brother Ken learned about the art of home brewing. Steve continued to homebrew throughout college, and when Ken founded Sierra Nevada in 1980, Steve’s passion for craft beer was immediately put to good use. In the early years of the brewery, he helped establish the Southern California distribution network, and was involved in direct sales. For a time, Steve worked with Sierra Nevada’s international export program, and served as an ambassador and spokesperson for the brewery both domestically and abroad. Steve was also the director of the brewery’s wildly popular Beer Camp, which brings people to Sierra Nevada for a unique and intensive hands-on beer education.” Steve was a terrific ambassador not just for Sierra Nevada but for craft beer more generally, though more recently he’s retired and enjoying his golden (ale) years. Join me in wishing Steve a very happy birthday.

Me and Steve at GABF in 2025.

Sierra Nevada head brewer Steve Dressler with Steve at GABF in 2006.

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Steve manning the Sierra Nevada bike bar at GABF in 2010.
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Steve checking out some hops at Beer Camp #93.
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Steve at an event at Four Point Sheraton in L.A. (purloined from Facebook)

Filed Under: Birthdays Tagged With: California, Northern California, Sierra Nevada

Beer In Ads #5297: Frankfurter Bürgerbräu Bock

July 21, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s poster was created for Frankfurter Bürgerbräu Bock, which was published mayybe around 1900, but that’s just a wild guess. This poster was made for the Frankfurter Bürgerbräu, of Frankfurt am Main, Germany, which was originally founded in 1860, and merged with the Binding Brewery in 1921, and today is part of he Radeberger Group. Unfortunately, I could not figure out who created the art or when it was actually published.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Alec Moss

July 21, 2026 By Jay Brooks 32 Comments

Today would have been Alec Moss’ 82nd birthday, but unfortunately he passed away in early September several years ago. I first got to know Alec when I worked with him on some private label contract beers I did for BevMo when he was head brewer at the now-defunct Golden Pacific Brewery in Berkeley. Alec then spent some time at Redbird Brewing before moving to the coast to be head brewer at the picturesque Half Moon Bay Brewing, but he retired several years ago, although he was coaxed back for a time to work part-time for Anchor Brewing, building them a pilot system. Every time I saw him he seemed to be enjoying his retirement enormously, but then he unexpectedly fell ill. Join me in drinking a toast to Alec’s memory tonight.

Alec and me yesterday at his 70th birthday party at the Tornado.
Alec at GABF in 2005.
Grant Johnston and Alec in Seattle during CBC there in 2006.
Alec in the brewhouse at Half Moon Bay Brewing Co.
At the Toronado for He’Brew’s release party. From left: Alec, Pete Slosberg, formerly of Pete’s Wicked Ales, Jeremy Cowan of Shmaltz Brewing and Rodger Davis, then with Triple Rock Brewing.
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Alec with Tom Dalldorf at the 2011 Anchor Christmas party.
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Several years ago at the Breastfest in San Francisco, from left: Alec, Jeff Botz, Arne Johnson, Betsey Hensley, Vinnie & Natalie Cilurzo and Abalone Rob Mika.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Historic Beer Birthday: Louis Bergdoll

July 21, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Louis Bergdoll Sr. (July 21, 1825-August 18, 1894). He was born in Sinsheim, Rhein-Neckar-Kreis, Baden-Württemberg, Germany. He trained there as a brewer, and emigrated to the U.S. when he was 21, in 1846, arriving in New York City. He settled in Philadelphia, and in 1849 founded the Bergdoll & Schema Brewery, with a partner, Peter Schema. That partnership apperas to have lasted two years, and then a new partner, Johann Carl “Charles” Psotta, came on board for the next twenty-five years. After 1876 it appears to be owned by Bergdoll alone, known as the Louis Bergdoll Brewery, and also trading under the name “City Brewery,” and possibly until it was closed by prohibition in 1920.

Here’s his biography from his Find-a-Grave page:

Louis Bergdoll Sr. was born on July 21, 1825, in Sinsheim near Heidelberg in Baden, Germany, the son of Johann Georg Bergdoll and Catharina Schneider. He learned the brewing trade in his native Germany during a period when Bavarian-style lager beer production was spreading throughout the German states and transforming the brewing industry. Seeking greater opportunity in America, he immigrated to the United States in 1846, arriving at Castle Garden in New York aboard the ship Doris on June 27 of that year before eventually settling in Philadelphia among the city’s rapidly growing German immigrant community.

Only a few years after his arrival, Bergdoll entered the Philadelphia brewing industry. In 1849 he established a brewery at 508 Vine Street in partnership with Peter Schemm under the name Bergdoll & Schemm. The venture proved successful, and after Schemm withdrew from the business, Bergdoll partnered with Charles Psotta, reorganizing the company as Bergdoll & Psotta. During the mid-nineteenth century Philadelphia emerged as one of the leading brewing centers in the United States, largely through the influence of German immigrants who introduced lager beer and German brewing methods to the city. Bergdoll became one of the important figures in that transformation.

In 1856 the firm relocated to a far larger site near Fairmount Park between North 28th and 29th Streets in what later became known as Brewerytown. The new complex became known as the City Park Brewery. The location was chosen for its proximity to excellent water sources and expanding transportation networks, both essential to large-scale lager beer production. Over the following decades the brewery expanded into one of Philadelphia’s major brewing operations, with extensive brew houses, malt houses, storage buildings, stables, and bottling facilities occupying a substantial portion of the neighborhood.

As Philadelphia’s taste increasingly turned toward lager beer during the nineteenth century, the Bergdoll brewery gained a strong regional reputation. The brewery became one of the industrial foundations of Brewerytown, the section of Philadelphia that grew into one of America’s great brewing districts. The success of the enterprise brought Bergdoll considerable wealth and established the Bergdoll family among Philadelphia’s prominent German-American business families.

In 1881 the business incorporated as the Louis Bergdoll Brewing Company, with Bergdoll serving as president while members of his family assumed important positions within the operation. By this period the brewery ranked among the city’s best-known lager beer producers. The Bergdoll name became closely associated with Philadelphia brewing for generations, and the family’s influence continued well into the twentieth century.

Outside the brewing industry, Bergdoll invested heavily in Philadelphia real estate, particularly in the Fairmount section of the city near his brewery operations. He developed numerous residential properties and became a substantial property owner. The prosperity generated through the brewing business allowed the family to construct several notable residences associated with the Bergdoll name, including the impressive Louis Bergdoll House and the later Bergdoll Mansion, both of which survive as important reminders of Philadelphia’s brewing era and German-American industrial wealth.

Bergdoll was also active in charitable and civic causes within Philadelphia’s German-American community. He supported the German Hospital, later known as Lankenau Hospital, the Little Sisters of the Poor, and Salem Reformed German Church. His philanthropy reflected both his prosperity and his continuing ties to the city’s German immigrant institutions.

He married Elizabeth Wolf, and together they raised a family whose descendants remained prominent in Philadelphia society and business circles. Several of his children and extended family members later became involved in the family brewing enterprise and associated business interests.

Louis Bergdoll Sr. died at his home in Philadelphia’s Fairmount section on August 10, 1894, at the age of sixty-nine. He was buried at West Laurel Hill Cemetery in Bala Cynwyd, Pennsylvania. Portions of the former City Park Brewery complex still stand in Philadelphia today as enduring reminders of the city’s once vast brewing industry and of the German immigrant entrepreneurs who helped build it.

Here’s an obituary of Bergdoll from the Philadelphia Inquirer:

And this obituary is from the Philadelphia Times:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Beer In Ads #5296: Tigre Bock

July 20, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Moday’s poster was created for Tigre Bock, which was published in the 1920s. This poster was made for the Brasserie de Kronenbourg, which was originally founded in 1664 by Geronimus Hatt in Strasbourg, France. The art was created by the Imprimerie Joseph-Charles printing house of Paris, France.

Filed Under: Beers

Historic Beer Birthday: Peter Adolph Schemm

July 20, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Peter Adolph Schemm (July 20, 1852-June 6, 1909). He was born in Philadelphia, Pennsylvania, the son of Peter Schemm, who founded the Peter Schemm Brewery. When Peter A. began working at his father’s brewery, it was renamed the Peter Schemm & Son Brewery, or the Peter Schemm & Son Lager Brewery.

Here’s his very short biography from Find-a-Grave:

Was a ‘Gentleman’ and had taken over the brewery of his father- Peter Schemm Brewery in Philadelphia. He was also an extensive collector of paintings and was a lover of books.

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The Peter Schemm & Son Brewery located at North 25th Street near Poplar in Philadelphia.

In a biography about his father, Peter Schemm, from the Peter Schemm and Fredericka Rosina Schill Family Group, Peter A. is mentioned toward the end:

In 1885, Peter A. Schemm, Peter’s only son, joined the business, and the elder Peter gradually relinquished active management. His eyesight was beginning to fail, but even so, he maintained his daily practice of visiting the brewery two or three times every day, stroll up to Massholder’s saloon, a few doors above the brewery and sit with three or four old friends, and every day took his own carriage and driver (rather than using the carriage of his family) to meet with an old friend and stop by the brewery to be sure the beer was not too cold and had been properly drawn. In 1895, the contracting firm of Philip Halbach was engaged to add a large stock house to the Peter Schemm & Son brewery at a cost of $30,000.

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Peter A. Schemm (standing up behind the table).
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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Historic Beer Birthday: Louis Hudepohl

July 20, 2026 By Jay Brooks 1 Comment

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Today is the birthday of Louis Hudepohl (July 20, 1842-April 27, 1902). Originally born as Ludwig Hudepohl II, he and partner George H. Kotte bought the Buckeye Brewery of Cincinnati, Ohio, in 1885, calling it the Kotte & Hudepohl Brewery, though it was later known as the Hudepohl Brewing Company in in 1885. “Hudepohl was the son of Bavarian immigrants and had worked in the surgical tool business before starting his brewery. Hudepohl combined with the Schoenling Brewing Company in 1986.”

Here’s an account from Queen City History:

Louis Hudepohl (born Ludwig Hudepohl II) had a business model that would raise a few eyebrows in modern state regulatory agencies. He had a combination real estate office and liquor store on Main Street. The real estate thing must not have worked out because his business was listed solely as a wholesale liquor store a few years later; but he definitely had a bright future in the alcoholic beverage industry. Along with his partner George Kotte, Hudepohl sold the liquor store on Main and bought a fledgling brewery on Buckeye Street (now East Clifton) in 1885. Born in Cincinnati by German immigrant parents, Hudepohl would become the first American-born member of Cincinnati’s great pre-Prohibition beer barons. Although Louis Hudepohl died in 1902, his family-run brewery also bridged another generational gap: The Hudepohl Brewing Company was only one of four Cincinnati breweries to survive Prohibition. As the last to still be brewing near beer, the Bruckmann Brewing Company was the only Cincinnati brewery poised to immediately return to production of real beer. Hudepohl, Foss-Schnieder, and Schaller also resumed operations within a few months, and under their pre-Prohibition names. Within a year, these breweries were followed by a series of others that breathed new life into pre-Prohibition breweries.

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And another from Peared Creation:

Louis Hudepohl and his wife, Agnes, made their home in Cincinnati in 1838 after emigrating from Germany. Hudepohl met a business partner by the name of George H. Kotte and the two started a wholesale liquor store near Main and Ninth Street. In 1842 Louis had a son, Louis Hudepohl II, that would grow up to be a major player in Cincinnati brewing. He was initially trained in surgical tools but his lack of interest in the work prompted a move to his father’s liquor store at the age of 24.

Hudepohl II resumed partnership with Kotte, during which Hudepohl Sr. passed away in 1881. It was in 1885 that the new partners sold their store and bought the brewery on East McKinnon and 105/125 Clifton Avenues. The facility had a long history of brewering as it was used by Gottfried & Henry Koehler for 20 years, and then by Kaufmann Brewing Co. from 1883-1885. The duo encountered much success and raised production from 25,000 to 40,000 barrels in only their first year. By 1890 the brewery had more than 5 brands of beer and 100 employees. As the brands and barrels grew, the partners hired brewery architect Fredrick Wolf to design their expansion. Kotte’s death in 1899 prompted the renaming to Hudepohl Brewing Co. The same year, Louis introduced “Golden Jubilee” which became a craving among beer lovers across the region.

Of course the prohibition shut down brewery operations in 1919 but while many other breweries failed to adapt, the Hudepohl brand remained a constant in the market with their near beer and sodas. The near-beer was one half of 1 percent alcohol which they sold individually as well as mixed with a concoction of ginger ale which they called a Dutch Cocktail. After the Prohibition was lifted off, Hudepohl resumed his famous beer making. In fact he was one of the three brands including, Foss-Schneider and Schaller, who were able to reemerge after the prohibition. Following incessant demand for the Hudepohl brands the company purchased the Lackman Brewing Co. in order to increase production in 1934.

By the mid 1980s, Hudepohl was producing 100,000 barrels per year, making Hudepohl and beer synonymous in the tri-state area. Hudy Delight, introduced in 1978 became their star beer along with The Christian Moerlein Cincinnati Select Lager introduced in 1981. The beer, named after famous Cincinnati pre-prohibition brewer, had more flavor and a deep, rich golden color. Hudepohl manufactured 14 other beers including Hudepohl Bock, Hudepohl Beer, Chevy Ale, Old 85 Ale, Burger Light, Hudepohl Gold, and Hudepohl Oktoberfest to name a few. Hudepohl’s 100th anniversary was celebrated in 1985 when it was under the presidency of Bob Pohl. He was in need for an investor when Schoenling Brewing Company took over the business on the decline. The company operated as Hudepohl-Schoenling Brewing Company in the same Hudepohl facility until it was moved to Schoenling facility.

This biography appeared in the History of Cincinnati and Hamilton County, Ohio, published in 1894.

hudepohl-bio

louis-hudepohl-portrait-lg
Louis Hudepohl later in life, enjoying life as a local celebrity.

Sarah Stephens had this to say about Hudepohl in Cincinnati’s Brewing History:

hudepohl-bio-2

Hudepohl-Pure-Lager-Beer-Labels-Hudepohl-Brewing-Company-Plant-1--Aka-of-Hudepohl-Brewing-Co

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

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