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Beer In Ads #5215: Another Load Of “Milwaukee’s Choicest”

April 10, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Braumeister Bock Beer, which was published on April 10, 1950. This one was for This ad was for the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was originally founded in 1901 by Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung.

There are actually two versions I found of the same ad, and I’m willing to bet good money I could find more if I really looked. It appears they created a generic ad that any distributor could add their territory and specific information in different markets. There was a white oval for the town’s name and open space at the bottom where you could list contact information for the distributor from whom to buy their beer. The first one was for Toledo, Ohio and the ad ran in the Toledo Blade, of Toledo, Ohio. The second one was for Monroe, Wisconsin and the ad ran in the Monroe Evening News, of Monroe, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio, Wisconsin

Beer Birthday: Alexandre Bazzo

April 10, 2026 By Jay Brooks Leave a Comment

Today is the 50th birthday — The Big 5-O — of Alexandre Bazzo, who is the founder and brewmaster of Micro Cervejaria Bamberg in Brazil. I first met Alexandre in Brazil when I judged in Argentina in 2011, and we made a side trip to Sao Paulo. Given the name of his brewery, you won’t be surprised to learn he makes amazing German-style beers, and has won numerous awards for his efforts. I also saw him again at last year’s Firestone Walker Invitational Beer Festival. Join me in wishing Alexandre a very happy birthday.

IMG_7801
Me, Alexandre, his wife and Steve Shapiro at the 2017 Firestone Walker Invitational Beer Festival.
P1040750
Alexandre with Stephen Beaumont at a beer dinner in Sao Paulo at Melograno in 2011.

Filed Under: Birthdays, Just For Fun Tagged With: Brazil

Beer In Ads #5214: Poth’s Bock Beer

April 10, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Poth Bock Beer, which was published on April 10, 1908. This one was for the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in the Trenton Evening Times, of Trenton, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Rudolf Brand

April 10, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Rudolf Brand (April 10, 1851-March 25, 1916). He was born in Odenheim, Rheinhessen, Germany. When he was seventeen, in 1868, he emigrated to the U.S., initially to New York, where he worked as a cooper. A few years later he was a foreman at the Busch and Brand brewery in Chicago, Illinois, which was founded by a Michael Brand, who appears to be Rudolf’s uncle. In 1880, he partnered with Ernest (or Ernst) Hummel and founded his own brewery in Chicago, initially known as the Brand (Charles) & Hummel (Ernest) Brewing. A few years after opening, they started trading under the name South Chicago Brewing Co.

The brewery was located at Avenue L and 100th Street. Unfortunately it closed for good in 1922, presumably due to Prohibition.

In May of 1873, he married Clara Sophia Uhlich. The couple had three children two boys and a girl.

He appears to have served as President of the Brewers Association around 1899.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, Germany, History, Illinois

Beer In Ads #5213: Bock Beer Cascade Quality

April 9, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Cascade Bock Beer, which was published on April 9, 1917. This one was for Vancouver Breweries Ltd., of Vancouver, British Columbia, which was originally founded in 1902 by a merger. This ad ran in The Vancouver Sun, of Vancouver, British Columbia, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, British Columbia, Canada, History, Vancouver

Historic Beer Birthday: Otto Schinkel Jr.

April 9, 2026 By Jay Brooks 1 Comment

Today is the birthday of Otto Schinkel Jr. (April 9, 1869-January 26, 1907). While Anchor Brewing began during the California Gold Rush when Gottlieb Brekle arrived from Germany and began brewing in San Francisco, it didn’t become known as Anchor Brewing until 1896, when “Ernst F. Baruth and his son-in-law, Otto Schinkel, Jr., bought the old brewery on Pacific Avenue and named it Anchor. The brewery burned down in the fires that followed the 1906 earthquake, but was rebuilt at a different location in 1907.” Baruth had passed away the same year as the earthquake, and Schinkel died in an accident in early 1907 when struck by a streetcar in San Francisco.

Surprisingly, there isn’t much biographical information about Schinkel. He was born somewhere in Germany, and married Ida Caroline Baruth on November 26, 1890. She was born in California, sometime in July of 1873. They had three children together, all daughters: Elsie, Alice and Doris.

otto-schinkel

I did discover that he was a president of the Norddeutscher Verein (or North German Association) four times as noted in this portrait from a book celebrating the organization’s 25th anniversary, or Silver Anniversary 1874-1899.

anchor-brewery-early-1900s-lg
The Anchor Brewery in the early 1900s.

Here’s what’s written about him at Find a Grave:

Anchor Beer began during the Gold Rush when Gottlieb Brekle arrived from Germany and began brewing in San Francisco. In 1896, Ernst F. Baruth and his son-in-law, Otto Schinkel, Jr., bought the brewery and named it Anchor. The brewery burned down in the fires that followed the 1906 earthquake, but was rebuilt at a different location in 1907.

“Killed by a Bryant street car just below Twentieth street shortly after noon yesterday as he was attempting to take a seat on the open side of the vehicle. The sudden starting of the car is alleged to have caused him to fall directly in front of the moving vehicle.

“The first wheel crossed his chest and the heavy trucks crushed his skull before Motorman J. N. Swope could stop the car. Motorman, conductor and passengers jumped to the man’s aid. By main strenght they lifted the car. He was already dead, however, and terribly mangled.

“A brother J. H. Schinkel, was standing on the corner, less than fifty feet away, and saw the accident. He ran frantically to the scene and with his own hands dragged the form of his brother from under the car. J. N. Swope, the motorman, was arrested and charged with manslaughter. He was later released on $50 cash bail furnished by the railroad company.

“Otto Schinkel was a prominent German brewer of the city. He was the owner of the Anchor Brewery, located at North Beach before the fire and now being rebuilt at Eighteenth and Hampshire streets. He was a member of the Norddeustcher Verein, Norddeutsche Schutzen Verein, Schleswig-Holstein Society, Golden Gate Aerie of Eagles, Red Men and the Brewers Association. He was thirty-nine years old and had been very prominent in German-American circles for many years. He leaves a widow and two children. A checkbook found in his pocket showed that he had $40,000 on deposit in the Citizens National Bank.”

[Note: Find a Grave lists his birth year as 1849, while every other source I found says 1869.]

Filed Under: Birthdays, Just For Fun Tagged With: California, History, San Francisco

Historic Beer Birthday: Johann Sedlmayr

April 9, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Johann Sedlmayr (April 9, 1846-November 24, 1900). Johann was the grandson of Gabriel Sedlmayr and the third son of Gabriel Sedlmayr II. Johann’s father inherited the Spaten Brewery, along with his brother, when his father died, but Gabriel became sole owner after his brother Joseph left to start his own brewery, Franziskaner. Two of Johann’s older brothers died before their father, so when Gabriel II passed away, he and his younger brothers Carl and Anton inherited the family brewery.

The caption of this photo, from German Wikipedia, translates to “Delivery of the Spade brewery to the sons Johann, Carl and Anton Sedlmayr 1874,” although I can’t say which one is Johann. I don’t know much more about his time running the brewery. “From 1884 to 1890 he was a member of the German Reichstag for the electoral district of Oberbayern 1 Munich I and the Nationalliberal Party.”

SPATEN-Geschichte

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History

Beer In Ads #5212: Metz Bock Beer

April 9, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Metz Bock Beer, which was published on April 9, 1908. This one was for the the Metz Bros. Brewing Co. of Omaha, Nebraska, which was originally founded in 1856 by Frederick Metz. This ad ran in The Omaha Evening Bee, also of Omaha, Nebraska.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Nebraska

Historic Beer Birthday: Ralph Thrale

April 9, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Ralph Thrale (1698-April 9, 1758). Thrale’s exact date of birth is not known, but he died today in 1758, so that’s why I’m celebrating his birthday today. He was born in Offley, Hertfordshire, England, the son of Ralph Thrale, a Cottager originally from Sandridge who moved to Offley. His uncle brought him to London around 1711 after his father died (when he was only 13) to work at his Anchor Brewery, in Southwark, in the central part of the city, and eventually he became the Master of The Brewers Company, having bought the brewery after his uncle’s death. He was also a Member of Parliament from 1741-1747 and also High Sheriff for Surrey from 1733-34.

Portrait of Ralph Thrale by Thomas Hudson.

This is his short biography from the History of Parliament:

The son of ‘a hardworking man at Offley’, Thrale was brought to London by his uncle, Edmund Halsey, the owner of the Anchor brewery at Southwark, who ‘said he would make a man of him, and did so but … treated him very roughly’, making him work ‘at six shillings a week for twenty years’. He soon ‘made himself so useful … that the weight of the business fell entirely on him’, and he was expected to succeed to the brewery.1 But he fell out with his uncle by marrying ‘a wench that Halsey wanted to have for his own pleasure’, and was cut off.2On Halsey’s death in 1729, the Anchor brewery was put up for sale. According to Mrs. Piozzi, Thrale’s daughter-in-law,

to find a purchaser for so large a property was a difficult matter, and after some time, it was suggested that it would be advisable to treat with Thrale, a sensible, active, honest man, who had been long employed in the house, and to transfer the whole to him for £30,000, security being taken upon the property. This was accordingly settled. In eleven years Thrale paid the purchase money. He acquired a large fortune. But what was most remarkable was the liberality with which he used his riches.

Returned as an opposition Whig for Southwark, the brewers’ constituency, he voted against the Government on the chairman of the elections committee in 1741 and on the Hanoverians in 1744, was absent from other recorded divisions, did not stand again, and died 8 Apr. 1758.

thrale_brewery_circa_1785
Thrale’s Anchor Brewery around 1785.

This mention of Ralph Thrale’s involvement in the Anchor Brewery is from “A History of Beer and Brewing,” by Ian Spencer Hornsey:

barley-and-perkins-1841

This is the entry for Barclay, Perkins & Co. Ltd, which at one time had been Thrale’s Anchor Brewery, from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond, Alison Turton, published in 1990:

barclay-perkins-history-1
barclay-perkins-history-2


anchor-brewery-c1820-john-thomas-smith-1766-1833
The Anchor Brewery around 1820.

And finally, the famous English writer Charles Dickens, during the period when he was writing many of his major works, “he was also the publisher, editor, and a major contributor to the journals Household Words (1850–1859) and All the Year Round (1858–1870). In “Volume V, from March 30, 1861 to September 21, 1861,” in a piece entitled “Queen of the Blue Stockings,” from April 20, 1861, Ralph Thrale is mentioned in a history of the Barclay Perkins brewery to give context to his tale:

LondonSE1BarclayPerkinsAnchorPlaque2_SP_Mar10
A marker where Thrale’s brewery once stood in central London.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History, London

Historic Beer Birthday: Mathias Meller

April 9, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Mathias Meller (April 9, 1827-April 1, 1900). He was born in  Neuss, Germany, which is in the North Rhine-Westphalia area, and emigrated to the U.S. when he was 22, in 1849. He eventually settled in Galena, Illinois. In 1860 (or 1874, sources differ), he founded the Math. Meller Brewery (also called the Fulton Brewery), which would become the Casper Eulberg & Sons Brewery, and later, briefly, the Galena Brewing Co. after prohibition, before closing for good in 1936.

Here’s a short biography of Meller:

And this biography appears to be from a book on people from Jo Davis County

Curiously, their most popular beer was called Red Stripe, and had been made since the late 19th century. Apparently, when prohibition closed the brewery, they sold their recipe to British brewers who began production of the now-famous label in Jamaica.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Illinois

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